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The Berenstain Bears and the Papa's Day Surprise
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Iron Council
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The Rise of the Chinese Consumer: Theory and Evidence
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Research in Consumer Behavior
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Legendary Brands: Unleashing the Power of Storytelling to Create ...
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Is the American Dream Killing You?: How "The Market" Rules Our ...
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Inside Consumption: Consumer Motives, Goals, and Desires
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Consuming Behaviour
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Consumers and Individuals in China: Standing Out, Fitting In
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Conquering Consumerspace: Marketing Strategies for a Branded ...
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Buyology: Truth and Lies About Why We Buy
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The Art of Choosing
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Applying Social Cognition to Consumer-Focused Strategy
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