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Dead Man's Hand
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Global Consumer Behavior
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Legendary Brands: Unleashing the Power of Storytelling to Create ...
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The Marketing Power of Emotion
John O'Shaughnessy & Nicholas Jackson O'Shaughnessy
Conquering Consumerspace: Marketing Strategies for a Branded ...
Michael R. Solomon
The Rise of the Chinese Consumer: Theory and Evidence
Jonathan Garner
Applying Social Cognition to Consumer-Focused Strategy
Frank R. Kardes & Paul Herr & Jacques Nantel
Understanding Consumer Choice
Gordon R. Foxall
Is the American Dream Killing You?: How "The Market" Rules Our ...
Paul Stiles
Buyology: Truth and Lies About Why We Buy
Martin Lindstrom
The Emergence of the Relationship Economy: The New Order of ...
Scott Allen & Jay T. Deragon & Margaret G. Orem
Marketing Strategy Masterclass
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Building Buzz to Beat the Big Boys: Word of Mouth Marketing ...
Steve O'Leary & Kim Sheehan
European Retail Research: 2008 | Volume 22
Bernhard Swoboda & Dirk Morschett & Thomas Rudolph & Peter Schnedlitz & Hanna Schramm-Klein
Building Brand Value the Playboy Way
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Global Innovation in Emerging Economies
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Internet Marketing: An Hour a Day
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Outsmarting Social Media: Profiting in the Age of Friendship ...
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The Global Financial Crisis: Genesis, Policy Response and Road ...
Satyendra Nayak